Importance of Digital Marketing

Cost: Digital marketing is very cost efficient compared to traditional marketing channels like TV and print media. In fact, the cost of digital marketing campaigns will be a fraction of traditional marketing channels like print and tv.

Tracking: In digital marketing tracking the results is easy compared to traditional marketing channels. There are many analytics solutions which offer us a detailed report of the campaigns and these are real time reports tracked hourly and daily basis which assists you to revise your campaigns and strategies if outcome is not up to your expectation.

Target Audience: Targeting audience for your brands, products and services is very beneficial in digital media channels, like ads are a show based on age, profession, likes and dislikes region, sex and many other categories. Also ads are shown to people who have requirements like say a bookstore ad is shown to a person who is planning to buy books and searching for them on search engines. Digital marketing campaigns are inbound which increases the chances of conversions.

EngagementDigital marketing brings a dynamic edge to how you promote yourself in a fast-paced world.
One of the biggest reasons digital marketing has become so important is the engagement it brings with clients and potential customers – you can converse with your prospective and current customers, answer questions and resolve issues. You can also interact with a wider stakeholder base, meaning you can do more than just sell. You can seek opinions and carry out market research to better inform your decision making. You can also seek out collaborations or solicit for subcontractors or the professional opinions of your peers on project work too. By getting your audience to share pages you can increase your profile, and receive their endorsement in the process.
Engagement can be achieved via other avenues too, like by running competitions and by informing your audience of company news. As well as actually selling your product and services, you can also share your expertise through blogs, a vital way of displaying the knowledge you have in your field.

Digital Revolution: One of the most important factors is rise of digital media platforms like search engines, social media sites, online portals, blogs etc in past few years, and the rate at which digital media is over taking a traditional medium. You might be aware that many print magazines and news papers media user base has decreased and in fact few of them are even out of business today. If you get into digital marketing first before your competitors you will have first mover advance and you will get ads at a very reasonable rate.

Better understanding of customers

Getting to know your customers is a commitment and delivering what your customer wants is the need of the hour. Technology enables customer experience. Digital marketing not only facilitates a robust customer experience. It also tracks, monitors, analyzes and interprets the buying behavior and preferences of your target audience.

It not only brings forth what is critical for your end consumers, but also optimizes how your message is delivered to them- a very important capability, considering that during a buying process, a consumer adds an average of 1.7 brands to those they are considering.

With internet reaching every household in India today, where even newspapers might not reach, people out there are watching the world in their mobile phones and tablets. It is just a matter of time that most brands will give a huge push for digital marketing.

Official_Sandeep July 20, 2017 Digital marketing , Digital marketing expert , importance of digital marketing , Sandeep Malviya , social media 5 comments