Showing posts with label importance of digital marketing. Show all posts
Showing posts with label importance of digital marketing. Show all posts
what is digital marketing and why it is important- By Sandeep Malviya
The promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels.
The Importance of Digital Marketing
There’s no denying it, the world is rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more – and companies that have not yet recognised this in their marketing strategies need to adapt fast.
Why is digital marketing so important? Because it is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether.
While older generations will no doubt lament the demise of paper-based newspapers, books, communication methods and traditional TV and radio broadcasts, those who have grown up with the internet and mobile phones as a God-given right are already embracing the brave new world of digital consumption.
The facts are that digital methods of communication and marketing are faster, more versatile, practical and streamlined, so it is perhaps unsurprising that once the technology became available we began quickly moving into the digital age. The good news is that digital offers just as much potential to marketers as it does to consumers.
Before we look at the benefits of digital marketing, let’s take a quick snapshot of some of the key forms of it at present:
Before we look at the benefits of digital marketing, let’s take a quick snapshot of some of the key forms of it at present:
- Websites and SEO content
- Blogs
- Internet banner ads
- Online video content
- Pay-per-click (PPC) advertising
- Email marketing
- Social media marketing (Facebook, Twitter, LinkedIn, etc.)
- Mobile marketing (SMS, MMS, etc.)
This is far from an exhaustive list, and new forms of digital marketing, such as augmented reality, are arriving all the time.
So, why digital marketing?
First of all, digital marketing is infinitely more affordable than traditional offline marketing methods. An email or social media campaign, for example, can transmit a marketing message to consumers for the merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience.
But one of the main benefits of conducting your marketing digitally is the ease with which results can be tracked and monitored. Rather than conducting expensive customer research, you can quickly view customer response rates and measure the success of your marketing campaign in real-time, enabling you to plan more effectively for the next one.
Perhaps the strongest case for incorporating a digital element into your marketing is that digital media forms are quickly overtaking traditional forms of information consumption. According to the Office for National Statistics, over 82% of UK adults went online in the first three months of this year: that's over 40 million individuals.
The bottom line is, the digital age is here, and those businesses that fail to adapt to the new marketing climate are at great risk of going extinct sooner rather than later.
what is digital marketing and why it is important
Tracking: In digital marketing tracking the results is easy compared to traditional marketing channels. There are many analytics solutions which offer us a detailed report of the campaigns and these are real time reports tracked hourly and daily basis which assists you to revise your campaigns and strategies if outcome is not up to your expectation.
Target Audience: Targeting audience for your brands, products and services is very beneficial in digital media channels, like ads are a show based on age, profession, likes and dislikes region, sex and many other categories. Also ads are shown to people who have requirements like say a bookstore ad is shown to a person who is planning to buy books and searching for them on search engines. Digital marketing campaigns are inbound which increases the chances of conversions.
EngagementDigital marketing brings a dynamic edge to how you promote yourself in a fast-paced world.
One of the biggest reasons digital marketing has become so important is the engagement it brings with clients and potential customers – you can converse with your prospective and current customers, answer questions and resolve issues. You can also interact with a wider stakeholder base, meaning you can do more than just sell. You can seek opinions and carry out market research to better inform your decision making. You can also seek out collaborations or solicit for subcontractors or the professional opinions of your peers on project work too. By getting your audience to share pages you can increase your profile, and receive their endorsement in the process.
Engagement can be achieved via other avenues too, like by running competitions and by informing your audience of company news. As well as actually selling your product and services, you can also share your expertise through blogs, a vital way of displaying the knowledge you have in your field.
One of the biggest reasons digital marketing has become so important is the engagement it brings with clients and potential customers – you can converse with your prospective and current customers, answer questions and resolve issues. You can also interact with a wider stakeholder base, meaning you can do more than just sell. You can seek opinions and carry out market research to better inform your decision making. You can also seek out collaborations or solicit for subcontractors or the professional opinions of your peers on project work too. By getting your audience to share pages you can increase your profile, and receive their endorsement in the process.
Engagement can be achieved via other avenues too, like by running competitions and by informing your audience of company news. As well as actually selling your product and services, you can also share your expertise through blogs, a vital way of displaying the knowledge you have in your field.
Digital Revolution: One of the most important factors is rise of digital media platforms like search engines, social media sites, online portals, blogs etc in past few years, and the rate at which digital media is over taking a traditional medium. You might be aware that many print magazines and news papers media user base has decreased and in fact few of them are even out of business today. If you get into digital marketing first before your competitors you will have first mover advance and you will get ads at a very reasonable rate.
Better understanding of customers
Getting to know your customers is a commitment and delivering what your customer wants is the need of the hour. Technology enables customer experience. Digital marketing not only facilitates a robust customer experience. It also tracks, monitors, analyzes and interprets the buying behavior and preferences of your target audience.
It not only brings forth what is critical for your end consumers, but also optimizes how your message is delivered to them- a very important capability, considering that during a buying process, a consumer adds an average of 1.7 brands to those they are considering.
With internet reaching every household in India today, where even newspapers might not reach, people out there are watching the world in their mobile phones and tablets. It is just a matter of time that most brands will give a huge push for digital marketing.
Importance of Digital Marketing
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