Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts
It doesn’t matter if you have heard of this concept or not, today, we will review it with you. So before explaining what it is and how it works, I’ll give you two reasons why link juice is very important for your SEO strategy.
Are you ready to start?
What is link juice?
This concept can be easily understood. I will not talk for a long time about this, I just want you to understand that the link juice has two basic goals or functions:
1) is used for something as useful as redirecting the visitor to the home page of your site (thus improving the usability of the website), or to another page, with related content, to try to create engagement with the visitor on a regular basis.
2) It also mainly serves to increase the authority of your domain or its content, thanks to the links, references and mentions on social networks (if you have worked with link juice consistently, of course).
Definition and types
Now that we are going to start to see this technique more clearly, it’s time to explain what link juice is, but first, I have to speak briefly about another concept; The “Page Rank” (or page authority).
What is the relationship between these words (page rank and link juice)?
The term link juice, is a technique used in SEO to transfer the authority between different URLs, with the inclusion of internal links. What is known as page authority or precisely Page Rank.
And what is “Page Rank”?
Page Rank is the authority of a page according to the various categories of Google (depending on several factors).
Here we must make a distinction; When we speak of domain authority (and Not page), we are talking about “Domain Authority”.
Do you understand this so far? Well, you should know that all URLs or internal pages of your website, although perhaps you were not aware of it, are cataloged by a unique or specific page rank, which gives them a higher or lower position in the Google Ranking (among other factors).
This is an index or factor (ranging from 1 to 100according to Moz and from 1 to 10 according to Google), whereby the URLs will have more or less chance to position themselves on the first pages of Google.
And how can you get a better page rank?
Well, here is where link juice comes into play, because this positioning can be achieved through the transfer of authority through links (with other techniques, such as link building). So the more sites that link your URLs, the better for your strategy.
In addition, you must understand that you can achieve a higher authority to the page through links of any kind (internal or external), but using link juice techniques, you can control only the authority that you transfer via links to URLs from your domain or to other pages.
That is, we are not talking about the authority that other pages are transferring externally to your URLs. This transfer would be what is known as “link Building “
Another basic SEO technique about which you have no control.
Do you realize the great advantage of link juice? It is a technique over which you have control; You are the only person responsible for “manipulating” the transfer of authority from your URLs or for other pages.
Here we can distinguish, therefore, two types:
- External link juice: In case you include links to other pages or external URLs.
- Internal link juice: When you apply this technique to transfer authority between your internal URLs.
For you to understand how to work with both types, we will explain them below with Examples, but now we will see how link juice works in a General way.
How does link juice work?
We have already seen that link juice is a technique that aims to improve rankings through management of internal links based on page rank or page authority, transferring reputation between URLs (internal or external).
How much authority can be transferred from one URL to another?
Let’s look at a general example where we’ll use two URLs from the same domain (two internal pages):
- URL1: This is an internal page in our domain with a page rank or page authority of 37, where we will include a link to an URL2.
- URL2: The second internal page, which is being used in the first page, will receive some of the rank of the URL1.
Here I want to make two clarifications:
- When I say “transfer” it really means “Share” because URL1 would retain its authority (37).
- URL2 receives a “part” or “percentage” of the authority of the URL1, which will depend on how many links were included in the URL1.
In line with this second idea, let’s look at a numerical example of how much authority could be transferred from URL1 to URL2:
- If on URL1 you only include a link to URL2, this URL2 will receive 37 page rank points.
- If URL1 includes 10 links (including one for URL2), the URL2 will receive 10% of the URL1 authority. That is, 3.7 points.
Although here it should be explained that this is only an estimate, since other factors will influence the page rank, but with numbers it is possible to have a clearer idea of the process.
Basic Tips for Applying Link Juice in Your SEO Strategy
Seeing all this, and having made clear the great advantage of the application of link juice techniques to improve rankings in Google (as you have control over this strategy), it would be foolish not to take advantage of these techniques, don’t you think so?
So in this section I would like to leave a series of recommendations to guide you, so you know where to start. Ultimately, without a defined strategy, it is not possible to get good results.
Specifically, I’ll give you two basic tips for creating internal link juice for your website.
That is, here we will give priority to the strategy that you must follow for a correct internal link juice strategy:
- Always try to give priority to the home page of your site: This page usually is the one that receives the most amount of links from other external sites and therefore it will have a higher page rank. So try to keep this in mind when planning your strategy and consider sharing that potential with other internal URLs.
- Link juice reciprocally to the home page: You can work this cycle reciprocally, transferring authority between several pages of your website.
So far, the recommendations are basic, but if you keep reading, possibly you will understand other more practical concepts. Why? Do you know how to work with all the links you will include in your site?
Well, so keep reading.
Link juice handling in URLs
By implementing these techniques and applying them to A SEO strategy, some questions may arise, such as, how many links should be added for the same page ? Can the use of strategies for transferring authority damage the reputation of my domain?
I don’t want to scare you, but the truth is that having control over something and deciding what strategic actions to take, always involves some risks, and link juice is no exception.
Remember, having control over your internal links and managing the transfer of authority is important, but the number of links you include in the same URL, will affect the results and in this case, you will transfer less authority to the URL (Whether from your website or from another domain).
Of course, now you are thinking of the opposite scenario, “yes, but if I don’t include internal links in my pages, I’ll be losing authority that could be transferred. “
The hardest part is knowing how to find the perfect strategy, and my advice is that you should always try to keep a good balance between the number of URLs you add.
“You should distribute authority from a URL to as many pages as possible, as long as this may allow you to transfer more authority to the page. “
Ok, after this word play, I would like to give you some other tips so you don’t overdo it:
- Not all internal pages of your site need to be indexed. For example, pages such as “legal information”, “About Me” or “Contact”.
- Therefore, you don’t have to transfer authority to all URLs. If you need to include links, but you want to avoid this, you will need to use nofollow links.
How to include nofollow links in your content?
You can use a plugin that allows you to select this option or just include the tag rel =”nofollow”.
This will ensure that the authority of the URL will not be wasted and will not be transferred to URLs you don’t want to rank.
Think of those articles that mention hundreds of tools or external sources. If you have a blog, you probably already thought about posting such an article.
Do you realize the amount of page rank that you would be giving? Think about it and take action on this!
Practical examples
If you’ve followed me so far it’s because at least you are concerned about how to transfer page rank between URLs correctly, aren’t you?
So I think it’s important to review everything we learned today with some examples.
External example of link juice
These are the links you create with external URLs, and therefore you transfer authority from your URL to other pages.
Unless you are interested in positioning these other pages, you should consider the idea of using nofollow links or at least keeping track of the links you add, so as not to “give” authority without any criteria.
In any case, let’s put a similar example to the one we saw before:
If a home page has a X authority (for example 42) or an internal page has a rating of X, the transferred authority for other sites will depend on the number of internal links contained in the page.
That is, if it contains 10 links, you will only transfer 10% of the authority for each URL, ie 4.2 for each URL (remember that this is just an estimate, since other factors will influence it as well).
Example of internal link juice
Although the steps for working with link juice are the same when you are transferring authority to your URLs or to external sites, when you do this internally, you must follow an even more objective strategy.
Why you should follow a strategy before working with link juice for your internal URLs?
Very simple. Because the more links you include in a URL, the less authority you will be transferring and depending on how it is done, this may end up negatively affecting your overall strategy.
For example, imagine that your home page has a domain authority of 35 and that you intend to transfer authority to a page that has a very low page rank and that you are interested in receiving traffic to generate conversions.
So far so good. But you will start facing problems when you stop to check the links that already exist in the main page of your website; If you had four links and you would be transferring 7 points of authority to the new URL (35/5), but, in turn, you would transfer less authority for the 4 original URLs.
So before you do anything, you should check all your URLs and internal links, to decide with which URLs you will work, to make sure you are only transferring authority too important URLs.
With all this, I will say goodbye, until my next article, when I hope that we will continue to share knowledge about SEO and, above all, to be able to discuss the most effective techniques for your website or blog.
What is Link Juice and what is it for?
A good social bookmarking definition begins with the history of the concept. It was first thought of in April of 1996, with the launch of the very first social bookmark, itList.com. From that point on, the business began to grow, and social bookmarking became known for building relevant links, bringing in traffic and new customers, and the other benefits of social bookmarking that businesses can take advantage of.
To define social bookmarking is to examine how they work. Basically links are listed on a network, then whoever has access to that network can search for links that pertain to the keywords that person is searching for. Each link has three keywords associated with it, generally keywords that are optimised on their webpages, and when those keywords are searched for, ideally, it is that particular link that comes up.
The concept of social bookmarking can be compared to personal bookmarks, or favorites lists. These networks allow people to add links they like, not just their own. Social bookmarking can be used by anyone, but is generally utilised for business to business information, or business to consumer information.
When a link is ready to be put into a social bookmarking network, it is first tagged or submitted to a social bookmarking site. It is tagged with three keywords that are optimised on the website, and then a description of the website is added. From that point on, it can be searched through the keywords on the network.
What Does Social Bookmarking Do For Businesses?
No social bookmarking definition can be complete without an analysis of what it can do for businesses. Obviously, social bookmarking has some excellent marketing qualities, or nobody would do it. Some of the ways that social bookmarking helps businesses include:
Building relevant incoming links
Draws visitors
Draws new clients or customers
Helps people find the business
Helps businesses find other businesses
Draws a lot of traffic
What Websites Are Known Social Bookmarks?
There are many websites out there that are known as social bookmarking sites, or define social bookmarking. These sites are meant strictly to list these links and make them searchable. Some of these websites are private and you have to pay a fee to search through them, but others are free for anyone to use, obviously looking for regular people to use them. Some of these social bookmarking websites are:
Technorati.com – A blog and business social bookmarking website
Del.icio.us – A popular social bookmarking service that is the most famous
Yahoo Bookmarks – A bookmarking service hosted by Yahoo.com as one of their many services
Google Bookmarks – Another bookmarking service, hosted by Google.com and intended for normal people as well as businesses to use.
WHAT IS SOCIAL BOOKMARKING?
White hat SEO refers to the use of techniques and strategies that target a human audience opposed to a search engine. Techniques that are typically used in white hat SEO include using keywords, and keyword analysis, doing research, rewriting meta tags in order for them to be more relevant, backlinking, link building as well as writing content for human readers. Those who use white hat SEO expect to make a long-term investment on their website, as the results last a long time.
WHAT WE DO – ONLY WHITE HAT SEO
Here at RankExecutives, our staff stays dedicated to understanding the Google ranking algorithm. Through our research and case studies, we have concluded that the most effective way to rank sites long term is to practice a variety of White Hat SEO tactics. Unlike Black Hat SEO agencies, we provide our clients with a list of our link building methods. We work hands on with website owners to develop target strategies specific to each site. Through viral seeding and social media promotion, we help get websites natural notoriety by targeting the unique interest groups they relate to. Using techniques such as infographic production and fan page creation, we can help your site gain direct traffic that has an increased aptitude for purchasing your product or simply interacting with your site. Our content writers can generate natural content specific to the keywords you want to target, and fill your site with intriguing articles that can gain natural links just based off of quality. Unlike Black Hat tactic of spam link building, we practice guest blog posting which allows us to build a large web of authoritative links based off of well written articles centered on a link to your site. This natural process gets our client’s sites solid links that will continuously provide authority to the site, as well as drive real traffic too.
List of our White-Hat SEO Tactics:
- Guest Posting
- Infographics
- Viral Seeding
- Content Creation
- Press Releases
- Directory Submission
- Webmaster Outreach
- Natural Link Bait
- Spread News & Gain Links
- Manual Forum Comments
Besides natural link building strategies, RankExecutives extends our White Hat SEO practices into other surefire areas of rank increasing. Using webmaster outreach, we help our clients get in touch with fellow website owners who can put up relevant links back to the site, as well as provide real promotion within the niche. Other methods such as directory submission puts our client’s sites on Google’s radar, and will get them indexed in several search engines. Natural forum comments and other forms of online promotion involved in the site’s specific niche can help drive interested people to the site, and possibly even help gain more links to the site.
Hats of Many Colors!
A hat color is simply a tactic used to help a site rank. The color is determined by how pure your tactics are or how closely you stick to a search engine’s terms of service or conditions. That is all. Not good or bad.
Unless – and here is the ethical conundrum – you do not tell your client the risk! If you are using a tactic that can get your client’s site thrown out of the index and they do not know, you are not a black hat SEO. You are an unethical SEO. Period. Don’t confuse the two.
Hats are simply a tactic. Color is the purity of the tactic according to how close you are to the webmaster guidelines of the search engine you have chosen as your police officer.
OK, now that you understand that hats are just tactics, colors are just how closely the rules are followed, and the ethics are in the reveal, what do the hat colors mean?
White Hat – 100 Percent Pure!
If you use a white hat tactic, it means you staying within the terms and conditions set by your police officer (your chosen search engine, which will be Google for 99 percent of you).
This means you are being pure and untainted in your approach. Following the rules. Going 55 mph and not 1 mph over the posted speed limit.
Not all SEO professionals choose white hat as some moralistic stance on other SEOs. For many it is just common sense.
Going white hat means going by the search engine’s rules. If you go by the search engine’s rules, when an update comes it is much less likely you will be affected. Why? Because the police officer isn’t looking for you; the police officer is looking for the rule breaker.
White hats drive in the right lane, while the black Lamborghini is getting pulled over and given a ticket for speeding 50 mph over the limit in the fast lane. Granted, it’s quite possible that Lamborghini may never get that ticket as you’re watching it zoom by, but that doesn’t mean there isn’t a cop just a few miles up the road waiting with a radar gun.
Now let’s be honest here: a true white hat SEO is as rare as snow in Vegas. Why? Because almost no SEO professionals want to wait for a natural link profile to build (and oddly enough, when I have seen these types of link profiles, they look almost fake).
Whether building or buying, links are the way Google determines if people like you. Links come and go, but links are rarely all natural.
Having said that, some very large and well-known sites and marketers use strategies to attract natural links, but those too are as rare as hen’s teeth.
Impatience, budget, and lack of understanding all factor into the need for a gray hat plan.
White Hat SEO
In search engine optimization ( SEO ) ,
black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines. these
could increase a page's ranking in a search engine result page ( SERP ). These practices are against the search engine's terms of service and can result in the site being banned from the search engine and affiliate sites. A list of tactics and strategies employed by black hat SEO practitioners have been openly denounced on Google's Webmaster Guidelines.
Recognized Black Hat SEO Tactics
The following SEO tactics are considered black hat and should not be exercised at all if you want to stay above board with Google and other search engines:
black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines. these
could increase a page's ranking in a search engine result page ( SERP ). These practices are against the search engine's terms of service and can result in the site being banned from the search engine and affiliate sites. A list of tactics and strategies employed by black hat SEO practitioners have been openly denounced on Google's Webmaster Guidelines.
Recognized Black Hat SEO Tactics
The following SEO tactics are considered black hat and should not be exercised at all if you want to stay above board with Google and other search engines:
* Content Automation
* Doorway Pages
* Hidden Text or Links
* Keyword Stuffing
* Reporting a Competitor (or Negative SEO )
* Cloaking
* Guest Posting Networks
* Link Manipulation (including buying links)
* Article Spinning
* Link Farms, Link Wheels or Link Networks
* Automated Queries to Google
* Creating pages, sub-domains, or domains with duplicate content
* Doorway Pages
* Hidden Text or Links
* Keyword Stuffing
* Reporting a Competitor (or Negative SEO )
* Cloaking
* Guest Posting Networks
* Link Manipulation (including buying links)
* Article Spinning
* Link Farms, Link Wheels or Link Networks
* Automated Queries to Google
* Creating pages, sub-domains, or domains with duplicate content
Pages with malicious behavior, such as phishing, viruses, trojans, and other malware
So what are some common black hat seo tactics?
So what are some common black hat seo tactics?
Hidden text – Having white text against a white background so that the user cannot see the text, but search engines can read that hidden text. This can be involves the user of keyword stuffing, which I’ll describe in the next paragraph. Deliberately altering a website so that the content presented to search engines is different from that presented to the user is considered cloaking, another black hat seo practice.
Keyword stuffing – the practice of inserting a large number of your targeted keywords into the text on a given webpage, so much so that the content appears unnatural . It’s when a given page of text goes from easy to read and understand, to unnatural to read and hard to understand due to the same keywords being repeated over and over again. Search engines look to provide users with content that is helpful to them and that answers their questions – so web copy that lacks substance, and instead just mentions your keywords repeatedly without providing value to the reader, is not helping search engines meet their goal of providing the highest quality results to users, nor does it help users find the info they need.
Buying links – with links being one of the top two ranking factors in google’s algorithm, having a high quality, extensive backlink profile plays a major role in how well a website will rank in search results. However, you should beware of any business offering to buy you backlinks to your site, and you should never purchase links in general. Google has items in place to detect purchased links,and if they do find your site guilty of having purchased backlinks your site could be penalized as a result.
Black hat seo
SEO is a game that Google keeps changing in its own algorithm, so I just want to tell you that the thing which is important in Seo.
First of all, I will tell you what is Seo . SEO means Search Engine Optimization.There are two types of seo first is Onpage seo and second is Off page seo.On page is use for put metas and coding on any website.In Offpage we work without touch the wesite for eg. linlk building, directory submission etc.
Now we discuss about Directory submission:
Directory Submission is basically the procedure of submitting or listing your website in the sub-category of a directory. Directory Submission can be done safely by following certain steps; and first and foremost step is to submit the website in the correct and most relevant sub-category.
Steps that can’t be Ignored:
* Search Directories & Select a Directory
* Check the Directory, Whether it is SEO-Friendly or Not
* Select relevant Category
*fill-Up the Website Details
*Confirm the Submission
*Confirm the Submission via Email
Does directory submission work in 2018?
Google reads directory links as spam. Almost half of the directories are banned or penalized by giant search engine. So, BE CAREFUL. If you submit links in directories, you may rank; but in the long-run you could face ranking and indexing issues.
Whenever, you are submitting your links to any directory submission websites, cross check if they are penalized or not.But again, remember Not every links are same. Some local bussiness directories, Craft Site Directory, CSS Design, News, Jobs, Community, Web Standards, and DMOZdirectories have reputation in Google’s eye.
Directory Submission
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