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Digital marketing (also known as data-drivenmarketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types below.

Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses utilize technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life,and as people use digital devices instead of visiting physical shops,digital marketing campaigns are becoming more prevalent and efficient.Digital marketing techniques such as search engine optimisation (SEO), search engine marketing(SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones

Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.

What is Digital Marketing

Marketing is about reaching consumers to invoke a change in their behavior, giving them a call to action. The only way to truly make that shift in perception is to be where people are engaging and spending time. So why is Instagram so important for marketers?

Well, let’s look at the data (because we all love data): Last year mobile media consumption surpassed online for the first time with more than 100 million daily active users, 1.6 billion daily likes, and 20 billion shared photos. And if you’re looking to target millennials, the numbers are even better: With 42% penetration of millennial smartphone users, they spend more than an astounding 439 minutes per month on the platform, according to comScore Mobile Trends 2014.

So how does Instagram stack up against other social platforms, especially those that have been around longer?

A recent study by Forrester Research found that Instagram users were 58 times more likely to like, comment, or share a brand’s post than Facebook users and 120 times more likely than Twitter users. All data indicates that users are moving away from Twitter and Facebook and shifting their time to Instagram. This absolutely proves that Instagram is the best social and mobile platform for brands to reach audiences that are willing to engage. If you’re not marketing on Instagram, you’re missing out.

The reason for this unusually high engagement is driven by the consumer, as they crave to visually share their stories, reactions, and experiences–Instagram offers a platform for this with its unique ability to highlight visual content (and all marketers know that visual content is king).

Content on Instagram is simply more sharable, easier to understand, and far more universal than other types of content.

Visual storytelling is an art form on Instagram, and to be able to craft a conversation over an extended period of time is a skill that needs to be harnessed. In order to capture the attention of that audience you must be active on the platform, creating content that is not only engaging but also shareable for your target audience.

INSTAGRAM IS INDEED FOR EVERYONE

If your brand is not on Instagram, it should be. Instagram is beautifully simplistic and the most personal of the mobile platforms. It’s full of potential with people eager to connect with a brand on a more intimate and tangible level.

Creating content for Instagram can be a challenge, it’s true. The importance of visual imagery is key to tell a brand’s story, any brand. Regardless of the industry, any company can create campaigns to utilize this platform to reach their targeted audience, sharing alluring imagery and creative captions.

There are many companies getting it right, using this platform to share their story, their background, and their vision.

Take GE for example–yes the technology heritage brand. Through Instagram, the company beautifully tells its story of where it’s been with throwbacks to robotic prototypes of the 1960s to futuristic innovations in aviation, all through imagery crafted to fit a mere 612×612 pixels.

Whether you’ve been on the platform since its inception or are thinking about dipping your toes in, brands need to utilize Instagram if they truly want to reach and resonate with their audience.

As the old saying goes, a picture is worth a thousand words, and what better way to tell your story than a thousand words at a time.

—Justin Rezvani is CEO and founder of theAmplify.

Why Instagram Marketing Is Important

Instagram has become the social media platform of choice for most of the 15-35 year old demographic, and brings with it the power and cache of its parent company, Facebook. But what makes Instagram such an important social network in regards to your small business or medical practice?

1.there are not over 500 million active monthly users on Instagram, not even close to Facebook’s 1.7 billion users, but more than the number of users of popular social networks like Twitter, LinkedIn, or Snapchat.

2. Instagram users share an average of 95 millions photos and vides every day! In just the six years since its inception, Instagram users have shared a total of 40 billion photos and videos!

3.75% of Instagram users respond to a call to action, such as visiting a website, after viewing an Instagram paid ad.

4. Almost 50% of US brands now use Instagram in their marketing, and that number will rise to 71% in the next year.

5. Brands post an average of 5 times per week on Instagram, which is a 50% increase in just one year.

In addition to these powerful statistics, Instagram provides users with some powerful tools to make an instant impact with your followers. Filters allow you to create branded and consistent themes for your images – go and check out Instagram posts from some strong brands like Nike, Starbucks, and more. Also, Instagram video has become an even more powerful tool to reach your current and potential customers, clients, or patients with valuable and targeted messages. And don’t forget about using hashtags to include your Instagram posts in important conversations across the social media world.

5 tips how instagram markrting can help you

A hashtag is created by including the symbol “#” in front of a word or words without spaces. A hashtag is a label used on social media sites that makes it easier to find information with a theme or specific content. Associations can use hashtags to reach their target audience and to help members filter information.

Hashtags on Instagram Using hashtags is a great way to help other users find your content on Instagram, just like on Twitter. Hashtags can include letters and numbers, but they can't contain any non-numerical symbols (#DaveAndBusters might work as a hashtag, but #Dave&Busters does not, for example.) Because users can both search for hashtags and click on hashtags they see in posts in the app, using relevant hashtags can be a highly effective tool for getting noticed. However, just like on Twitter, you have to make sure you're using the right hashtags for your brand — and that you don't go overboard. Hashtags such as #nofilter (a photo that hasn't been heavily edited with filters added), #selfie (a picture of yourself) and #tbt or #throwbackthursday (old photos) are all incredibly popular on Instagram, but they may not work for you or your brand. It's a good idea to look at other established brands (or even personal users and bloggers) in your industry for examples of what to do when it comes to hashtags. Instagram allows a maximum of 30 hashtags in a post or comment, but using that many would be excessive. The fewer hashtags you can use to get quality responses, the better. Using a lot of popular hashtags might earn you a lot of likes from other users, but it probably won't increase your following all that much, and the interactions you get will likely not be from people who are interested in your brand, but rather those who just saw and liked your image.

Importance of Hashtags on Instagram

At least 80 million photos are uploaded to the site every day, making it one of the fastest growing social networks. No wonder Zuckerberg paid a heavy sum for it ($1bn) back in 2012.

Instagram exploded in 2015 and continues to grow rapidly every day! Here are 15 interesting and unknown facts about this fast growing social network Instagram that I think might catch your attention:
1.There are 300 million monthly active users on Instagram
2. 75 million of those use Instagram every day.
3. 30% of teenagers consider Instagram the most important social network. 9% of teenage girls claim to have been bullied on Instagram.

4. 20% of US adult females use Instagram, compared to 15% of US adult men.
5. 20% of Internet users aged between 16 and 64 have an Instagram account.
6. 41% of Instagram's audience are aged between 16 and 24.
7. 22% of internet users in the Middle East and North Africa use Instagram.
8. 47% of adult users access Instagram from a smartphone. 53% use a tablet.
9. Instagram launched in October 2010. Over 20 billion photographs have been shared on the site since then. 70 million new photos are shared each day.
10. There are around 2.5 billion Instagram likes every day, or 8500 new likes each second. 1000 comments are left each second.
11. 70% of Instagram users log in at least once a day. 35% check Instagram multiple times per day.
12. Only 23% of Instagram users utilize the direct messaging feature.
13. 60% of Instagram users are located outside of the US.
14. Around 25% of Fortune 500 companies use Instagram actively. They usually post on Thursdays.
15. Instagram photos featuring faces get 32% more likes.

Interesting and unknown facts about Instagram

Messages

Using messenger for your facebook page by this you can read messages , reply, archive messages etc. When you have messages with people, you can check the past interactions and negative comments the person has had with your Page, as well as information that the person shares publicly on their profile.

How to gain your first 100 fans on your facebook page

Firstly you must be share your facebook page with all your facebook friends.not so fast,just take a moment to think strategically about the plan you have.

Publish three to five posts before you invite anyone.

Then try out one of these stragies for getting your first 100 fans.

Invite your all friends of facebook

Facebbok has built an amazing in feature to tell your facebook friends about your facebook page.Click on the build audience link which is present on the top right corner of your facebook page,and choose the option of invite friends from the dropshadow.

Once invited,all your friends will receive a direct message with an invitation to your page.you don’t have a chance to edit the message they receive.

https://sandeepprofessional.wordpress.com/2017/02/17/how-to-manage-your-facebook-page/?frame-nonce=67bc8ddaaa

How To Manage Your Facebook Page

Today social media becomes a main source of marketing.It transforms the way of marketing in india. Few years ago people doesn’t believe in online marketing because of some issues,but nowadays most people shop the products online. Social media advertising the websites through fb,you tube, twitter, Skype, LinkedIn etc. And people saw their ads by this the traffic create on the websites and people buy the products.