Showing posts with label Instagram facts. Show all posts
Showing posts with label Instagram facts. Show all posts
Marketing is about reaching consumers to invoke a change in their behavior, giving them a call to action. The only way to truly make that shift in perception is to be where people are engaging and spending time. So why is Instagram so important for marketers?
Well, let’s look at the data (because we all love data): Last year mobile media consumption surpassed online for the first time with more than 100 million daily active users, 1.6 billion daily likes, and 20 billion shared photos. And if you’re looking to target millennials, the numbers are even better: With 42% penetration of millennial smartphone users, they spend more than an astounding 439 minutes per month on the platform, according to comScore Mobile Trends 2014.
So how does Instagram stack up against other social platforms, especially those that have been around longer?
A recent study by Forrester Research found that Instagram users were 58 times more likely to like, comment, or share a brand’s post than Facebook users and 120 times more likely than Twitter users. All data indicates that users are moving away from Twitter and Facebook and shifting their time to Instagram. This absolutely proves that Instagram is the best social and mobile platform for brands to reach audiences that are willing to engage. If you’re not marketing on Instagram, you’re missing out.
The reason for this unusually high engagement is driven by the consumer, as they crave to visually share their stories, reactions, and experiences–Instagram offers a platform for this with its unique ability to highlight visual content (and all marketers know that visual content is king).
Content on Instagram is simply more sharable, easier to understand, and far more universal than other types of content.
Visual storytelling is an art form on Instagram, and to be able to craft a conversation over an extended period of time is a skill that needs to be harnessed. In order to capture the attention of that audience you must be active on the platform, creating content that is not only engaging but also shareable for your target audience.
INSTAGRAM IS INDEED FOR EVERYONE
If your brand is not on Instagram, it should be. Instagram is beautifully simplistic and the most personal of the mobile platforms. It’s full of potential with people eager to connect with a brand on a more intimate and tangible level.
Creating content for Instagram can be a challenge, it’s true. The importance of visual imagery is key to tell a brand’s story, any brand. Regardless of the industry, any company can create campaigns to utilize this platform to reach their targeted audience, sharing alluring imagery and creative captions.
There are many companies getting it right, using this platform to share their story, their background, and their vision.
Take GE for example–yes the technology heritage brand. Through Instagram, the company beautifully tells its story of where it’s been with throwbacks to robotic prototypes of the 1960s to futuristic innovations in aviation, all through imagery crafted to fit a mere 612×612 pixels.
Whether you’ve been on the platform since its inception or are thinking about dipping your toes in, brands need to utilize Instagram if they truly want to reach and resonate with their audience.
As the old saying goes, a picture is worth a thousand words, and what better way to tell your story than a thousand words at a time.
—Justin Rezvani is CEO and founder of theAmplify.
Why Instagram Marketing Is Important
A hashtag is created by including the symbol “#” in front of a word or words without spaces. A hashtag is a label used on social media sites that makes it easier to find information with a theme or specific content. Associations can use hashtags to reach their target audience and to help members filter information.
Hashtags on Instagram Using hashtags is a great way to help other users find your content on Instagram, just like on Twitter. Hashtags can include letters and numbers, but they can't contain any non-numerical symbols (#DaveAndBusters might work as a hashtag, but #Dave&Busters does not, for example.) Because users can both search for hashtags and click on hashtags they see in posts in the app, using relevant hashtags can be a highly effective tool for getting noticed. However, just like on Twitter, you have to make sure you're using the right hashtags for your brand — and that you don't go overboard. Hashtags such as #nofilter (a photo that hasn't been heavily edited with filters added), #selfie (a picture of yourself) and #tbt or #throwbackthursday (old photos) are all incredibly popular on Instagram, but they may not work for you or your brand. It's a good idea to look at other established brands (or even personal users and bloggers) in your industry for examples of what to do when it comes to hashtags. Instagram allows a maximum of 30 hashtags in a post or comment, but using that many would be excessive. The fewer hashtags you can use to get quality responses, the better. Using a lot of popular hashtags might earn you a lot of likes from other users, but it probably won't increase your following all that much, and the interactions you get will likely not be from people who are interested in your brand, but rather those who just saw and liked your image.
Importance of Hashtags on Instagram
At least 80 million photos are uploaded to the site every day, making it one of the fastest growing social networks. No wonder Zuckerberg paid a heavy sum for it ($1bn) back in 2012.
Instagram exploded in 2015 and continues to grow rapidly every day! Here are 15 interesting and unknown facts about this fast growing social network Instagram that I think might catch your attention:
1.There are 300 million monthly active users on Instagram
2. 75 million of those use Instagram every day.
3. 30% of teenagers consider Instagram the most important social network. 9% of teenage girls claim to have been bullied on Instagram.
1.There are 300 million monthly active users on Instagram
2. 75 million of those use Instagram every day.
3. 30% of teenagers consider Instagram the most important social network. 9% of teenage girls claim to have been bullied on Instagram.
4. 20% of US adult females use Instagram, compared to 15% of US adult men.
5. 20% of Internet users aged between 16 and 64 have an Instagram account.
6. 41% of Instagram's audience are aged between 16 and 24.
7. 22% of internet users in the Middle East and North Africa use Instagram.
8. 47% of adult users access Instagram from a smartphone. 53% use a tablet.
9. Instagram launched in October 2010. Over 20 billion photographs have been shared on the site since then. 70 million new photos are shared each day.
10. There are around 2.5 billion Instagram likes every day, or 8500 new likes each second. 1000 comments are left each second.
11. 70% of Instagram users log in at least once a day. 35% check Instagram multiple times per day.
12. Only 23% of Instagram users utilize the direct messaging feature.
13. 60% of Instagram users are located outside of the US.
14. Around 25% of Fortune 500 companies use Instagram actively. They usually post on Thursdays.
15. Instagram photos featuring faces get 32% more likes.
5. 20% of Internet users aged between 16 and 64 have an Instagram account.
6. 41% of Instagram's audience are aged between 16 and 24.
7. 22% of internet users in the Middle East and North Africa use Instagram.
8. 47% of adult users access Instagram from a smartphone. 53% use a tablet.
9. Instagram launched in October 2010. Over 20 billion photographs have been shared on the site since then. 70 million new photos are shared each day.
10. There are around 2.5 billion Instagram likes every day, or 8500 new likes each second. 1000 comments are left each second.
11. 70% of Instagram users log in at least once a day. 35% check Instagram multiple times per day.
12. Only 23% of Instagram users utilize the direct messaging feature.
13. 60% of Instagram users are located outside of the US.
14. Around 25% of Fortune 500 companies use Instagram actively. They usually post on Thursdays.
15. Instagram photos featuring faces get 32% more likes.
Interesting and unknown facts about Instagram
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