A common focus in terms of SEO revolves around keywords and keyword research. As important as these pieces are, technical considerations like a website’s structure can fall to the wayside in SEO efforts. There are numerous ways how website structure affects SEO. Fixing these issues is often much easier than you’d expect.
But what makes up a website’s structure? To be clear, the structure of a website, or how a website is set up, is an entirely different focus than website design. Instead of thinking about how a website physically appears, consider how a website’s individual pages are linked together. These pages should be organized in a manner that’s easy for a user, and Google’s spiders, to navigate.
Having an organized website structure is incredibly important for SEO. Without creating something that makes logical sense, your other SEO efforts may be for nothing.
Here’s how website structure affects SEO.
Site Crawlability
In the event that an internet searcher robot experiences a surprising deadlock, it can cause issues for your SEO. As per Matt Cutts, in the past of Google, crawlability is the main factor for averting ordering issues on Google.
Webpage crawlability is a standout amongst the most critical elements with regards to site structure. Crawlability alludes to a web crawler's capacity to creep through your site's whole content substance to make sense of what your site is about. Some portion of this procedure is exploring through subpages and individual subjects to comprehend the site all in all. A site page must have the capacity to take a guest somewhere else inside the site, starting with one page then onto the next, keeping in mind the end goal to be viewed as crawlable.
Internet searcher robots are in charge of site crawling. An essential fundamental of good site crawlability is that there are no deadlocks while creeping through your site.
So how can one enhance site crawlability? The simplest route is to endeavor to incorporate inward connections on each page, which makes an extension starting with one a player in your site then onto the next. Breadcrumbs and related posts can computerize the procedure of site crawlability and inward connecting.
Internal Links
The basics of proper navigation dictate that users should be able to get from one page to another without any difficulties. If your website is large and has many pages, the challenge is making these pages accessible with only a few clicks, using navigation alone. Usability experts claim that it should only take three clicksto find any given page, but use this advice as a guideline instead of a rule.
Categorize and organize links in a way that won’t wreck your website structure. Internal linking works by using keywords within your content and linking these keywords to another relevant piece of content on your website.
The advantages of consciously using internal links for SEO are numerous:
- Internal linking allows search engines to find other pages through keyword-rich anchors.
- Internal links decrease page depth.
- Internal linking gives users an easier way to access other content, which can result in a better user experience.
- Search engines are giving greater value to internal links with regards to ranking on search engine results pages (SERPs).
Oftentimes, people will link back to old content through the use of internal links. However, most people rarely do the reverse — going back through old content to link to newer content. Close the loop by making sure both pieces are connected to each other through the use of internal links.
User Experience
The usability standards that today’s website are held to are much stricter than in the early days of the Internet. If a visitor comes across a poorly built website, they will make efforts to avoid interacting with it further.
Additionally, nobody wants to waste their time on a website where they’re not sure what to do next. If a visitor can’t figure out how to find the information they’re after, they will seek it out on someone else’s website.
A bad user experience can have a negative effect on SEO. How searchers interact with a website is interpreted by Google for future search results. Click-through rate, time spent on site, and bounce rate are all signaling factors to Google’s algorithm. Statistics indicating a positive experience validates the search results to Google. Statistics indicating a negative experience tells Google the page may not be the most relevant or useful for that query, and Google will adjust the search results accordingly.
The basics of providing a good user experience include:
- Aligning click-through with expectations
- Making desired information easy to find
- Ensuring that navigation makes sense to the point of intuitiveness
Run some tests with unbiased visitors to determine just how usable your website actually is. Or, use a tool like Inspectlet to determine how real users are interacting with your website.
Duplicate Pages
Duplicate content is really bad for SEO because Google interprets it as spam. A focus on high-quality and unique content on the SERP clearly defines how your website must be structured for ideal SEO.
Google’s Search Console is a useful tool for finding and eliminating duplicate content on your website. It may be possible to repost duplicate content on LinkedIn or Medium but do so with caution. As a more general rule, don’t post duplicate content on your website, or anyone else’s.
Conclusion
For best results, build in proper website structure when it comes to SEO efforts. Even at the beginning stages of a website’s conceptualization, it’s important to plan ahead for content to come. It’s not hard to see how website structure affects SEO, so make sure that your efforts don’t begin and end with keywords!
How Website Structure Affects SEO
Once a business is up and running the biggest challenge is lead generation or customer acquisition. You may have heard digital marketing is the best bet and offers the best value for money when it comes to targeted lead generation.
Investing in Search Engine Optimization on your business website is a good start. But SEO efforts take time. If you are looking for the best places to generate those targeted leads for your business here are 10 tools you should check out. Some tools such as Facebook ads and Google ads are well-known and are the best places to start generating those leads.
LinkedIn ads and Twitter ads are not as popular as the two previous giants Facebook and Google but they can be effective as well. LinkedIn is great for targeting a specific organizational role for example if you are trying to reach CEO’s of companies or Chartered Accountants for that matter. You can target people who can see your ad based on where they are on the corporate ladder. Twitter ads are great if you want to reach influencers in your industry. Again, these two tools serve a specific purpose.
Quora is a free tool that is great for lead generation but like any free tool, it will take time and effort to see some leads. No list of tools will be complete when it comes to digital marketing and lead generation without a tool to create and manage landing pages and an email marketing tool. For landing pages, you can use Instapage or Unbounce that allows you to create stunning landing pages based on templates that are set up to convert or capture the lead. Once you capture the lead you may need to nurture them using an email autoresponder such as MailChimp or any other email marketing tool.
Here is an infographic with the Top 10 Lead Generation Tools in the Digital Marketing World created by PageTraffic.
Top 10 Lead Generation Tools in Digital Marketing [Infographic]
Even if your content is amazing, and your offers competitive, you still have to promote your brand. Here are eight ways how.
It’s almost 2018, and all the years (so far) that we've enjoyed web-based technology have produced an abundance of website builders available to help any of us, from aspiring entrepreneurs to passionate bloggers.
Even if you yourself don’t know anything about web development, spending just a few minutes playing around with a WYSIWYG editor will usually help you figure out the basic functionality of building a website from scratch. The problem is that most website creators take you only as far as establishing that website. And, even if your content is amazing, and your offers competitive, you won't have enough to be successful.
Instead, the end goal for most amateur website developers is to build traffic numbers (and, ultimately, the revenue that comes from that traffic). And to do this, new entrepreneurs need to realize that this traffic isn’t going to come naturally; people won’t know you exist until they learn about you, or see you on a site or app they’re already using.
That's why, once your website is created, it’s on you to nurture and promote it. So, what can you do to make that happen?
Paid advertising
Your first option is to pursue paid advertising, such as through Google AdWords, a pay-per-click (PPC) ad platform that charges you based on the actual click-throughs you get for your site. This is usually a good method to start with, as long as you have the budget for it, since you’ll guarantee that at least some traffic will get to your site.
The problem is, most new webmasters don’t have the money to spend on this method, and it doesn’t scale as well as some of the other tactics on this list.
Search engine optimization
You can also work on search engine optimization (SEO), a strategy designed to help your website rank higher in relevant searches on Google (and other search engines). Most free and inexpensive website builders offer templates that are structurally sound for SEO, with clean code and a crawlable infrastructure. But, beyond that, you’ll need to create interesting, original content on a regular basis, and attract more backlinks that point to your site (to boost your domain authority and eventually rank you higher for relevant queries).
Blogging
Blogging is another good strategy, and it ties into several other strategies on this list. For example, blogging regularly is a practical necessity for any SEO campaign, since it creates more crawlable pages on your site, adds to your authority and enables you to optimize for more specific keywords. Plus, if you can build an audience with your blog, you’ll be more likely to retain that audience's members and introduce them to other sections of your site.
Social media
The biggest advantages of social media are its sheer ability to connect with hundreds of millions of people, and the fact that it’s free to use (which gives it a tremendous potential ROI). The idea is to use your content to make your site more discoverable, engage with individuals and groups who might like your site and content and eventually build up a following that stays with your brand and provides a steady stream of inbound traffic.
Personal brands
As a supplementary strategy, you can create personal brands to support your main website brand. For example, if you built a website for your startup, you could start a side blog about your experiences as an entrepreneur, and develop your personal social media profiles in addition to your corporate social profiles. If executed effectively, these personal brands can help you double your visibility, and gain more trust (since people trust other people more than they do brands).
Press releases
When you first launch your site, don’t forget to write and submit a press release announcing your presence. You can do the work, yourself (if you’re familiar with the proper formatting), and spend a few hundred dollars to distribute it through PR Newswire. You’ll instantly spread the information about your new site, and will probably pick up a few backlinks along the way.
Guest posts
Finally, you can use your personal brand to start guest-posting on other sites. Make a pitch to the editor of a given publication, and try to appeal to his or her target audience. If you earn a spot, you’ll have a chance to expose yourself to an entirely new audience, build up your reputation and possibly build a link that points back to your site.
Experimentation and measurement
No matter what strategy or collection of strategies you use to promote your site, it’s incredibly important to measure your results, experiment with new approaches and tweak your tactics until you have a better overall system. Just because a tactic worked for someone else doesn’t mean it’s going to work for you, and just because it’s working for you doesn’t mean it’s the best strategy for you. Take your time, try many different approaches, and stick with the moves that seem to work best .
To Get Updated With Latest Updates Click Here Thesandeepmalviya
So, You've Created a Website: Now, What?
Google Assistant is now capable of helping people find local home services that are relevant to their needs.
Start off with a command such as “Ok Google, find me a plumber.” The Assistant will then further qualify you by asking what exactly you need help with.
After being more specific, like saying you need help to unclog a drain, the Assistant will then ask if it’s for the address listed in your Google account.
Once the address has been determined, the Assistant will offer to call a plumber immediately, or show a list of local plumbers that are able to help.
Choose the one that interests you and Google Assistant will get a call started. Here’s an example of what this whole process looks like in action.
While the example shows the new feature being demonstrated on a smartphone, it can also be accessed with a smart speaker like Google Home.
When possible, Google will suggested service providers that have been prescreened by Google and third-party companies like Home-Advisor and Porch.
This feature will first be rolled out in the US, which is said to occur within the week.
As far as optimizing your local service business for Google Assistant goes, I would suggest making sure it has a strong presence in local search results.
If you show up for “plumbers in [city name],” for example, I would wager Google Assistant will be able to find you. It appears that Google Assistant is listing businesses in order of star reviews, so keep that in mind.
Google Assistant Can Now Find Local Home Services
A weather app on a smartphone, a racing game on a video game console and an ultrasound imaging device in a hospital are all digital media products. They are successful because they are engaging, easy to use (even fun in the case of games), and deliver results. Digital Media is a blend of technology and content, and building digital media products requires teams of professionals with diverse skills, including technical skills, artistic skills, analytical and production coordination skills. All of these skills need to be balanced on a team, with all team members focused on creating the best user experience.
The world we live in today is populated by digital media products, and these products enable and deliver experiences in many industries, including industries that aren’t typically associated with digital media—such as health, government and education.
Digital media products can be found in:
- eCommerce
- Games – console, online and mobile
- Websites and mobile applications
- Animation
- Social media
- Video
- Augmented reality
- Virtual reality
- Data visualization
- Location-based services
- Interactive Storytelling
Digital media can include these industries:
- Entertainment
- Technology
- eCommerce
- Non-Profit
- Health
- Education
- Marketing and advertising
- Government
- Sports
- Environment
- Television
- Publishing
What Is Digital Media?
Search engine optimization is a set of activities aimed at making a page or website more visible to the customer by improving its ranking in the search results page. SEO is becoming a rather on-going process and requires specialist training and skill set because of the frequent updates Google brings about in its SEO algorithm.
Recently SEO has seen a large growth bringing about high demand for well-trained SEO professionals. This growth can mainly be attributed to higher use of search engine for information search, knowledgeable customers recognizing the difference between organic search results and ads, credibility and visibility of higher listings and better targeted search results etc.
SEO has existed for quite some time now. However in the past this was not the task of a marketer but rather a website developer or designer. By following a set of specific rules the webpage would show up in the results listings then. However now with ever changing stringent rules and SEO algorithms, website developers are looking for specialists to do the task.
Today due to growing digital literacy and online competition for share of wallet SEO has become hot selling cakes. And the various certifications in SEO by giants and market leaders in this space are a clear indicator of the value of acquiring such skills and career opportunities it holds. If you have a passion for analytics, an eye for research and a strategic view of marketing, SEO might be your calling. Acquiring SEO training and skills will set you either in an SEO career or will give you an edge over other digital marketers.
SEO skills can offer you roles in various organisations or marketing firms. It can also help you get self-employed or make an extra buck through free lancing for web designers etc. With enough experience you could also take up training jobs and eventually even start your own SEO Company.
SEO offers great growth potential. The best part about this potential is that it is dependent on the persons skill set and not their degrees. Hence undergraduates or graduates in any stream can take up training in SEO and take up these jobs. Some major job profiles in this area are:
- SEO Trainee
- SEO Executive
- SEO Consultant
- SEO Project Manager
- SEO Analyst
- SEO Strategist
- SEO Trainer
- Link Builder
- Analytics Expert
- Digital Marketing Manager
- Freelance SEO consultant
Some reasons to choose a career in SEO are:
- Job suretyWith increasing demand for well trained professionals, with the right guidance and support, you are sure to land a well-paying job.
- High payA fresher on his first job tends to make 12 to 15 K and an SEO executive with an experience of up to 5 years makes an average of 5 lakhs per annum in India.
- No specific qualifications requiredYou don’t need a specific degree for a career in SEO you just need to have the right skill set and the enthusiasm to learn.
- Challenging job profileConstantly changing field keeps you dynamic and in a pursuit for more knowledge. The job never gets stagnant or boring.
- Growth opportunityBy acquiring these skills you can either progress in your existing job or even grow in a completely new sector.So if you are looking for a high growth, challenging job opportunity that’s constantly changing and challenging, its time you try SEO.
Hello, I am Sandeep Malviya SEO expert in Indore and SMO expert in Indore . If you Want to know more about Digital marketing click here DigitalHubb
Why Choose Digital Marketing or SEO as Your Professional Career?
- New Products Roll in From the Brand Revolution
“As consumers – via social media – we all have a seat at the marketing table —by sharing our needs and priorities through direct feedback and our purchasing choices. We’ve seen the impact of the ‘brand revolution’ on key consumer-facing industries,” . “In the coming year, brands will become even more attuned to the needs and priorities of the consumer, and increasingly shape their product offerings around the latest lifestyle trends.”
2. A.I. Solutions Point to a Brave New World
2017 will be the year when we will look more to artificial intelligence to lend a helping hand. “This current trend with start-up brands, as well as data analytics, identifies applicable A.I. solutions as a way for consumers to navigate in an increasingly complex world,”. “From advanced electronics applications, to pinpoint analytics that predict consumer needs as they arise, A.I. is on the way, in a big way."
3. “Instant” Speeds up as the New Normal for Gen Z
What happens when you grow up surrounded by social media and technology? Expectations of instant communications and entertainment become inevitable. Generation Z consumers gravitate to instantaneous social channels such as Snapchat, Instagram, and the new social app Musically. “The downside?” , “This generation has grown up with instant response as its baseline expectation. We can count on at least three platforms we’ve never heard of rising to social prominence next year that embrace faster, more pictorial, and more spontaneous ways for rising Gen Z to bond.”
4. Niche Curation Sorts Information Overload
“We find ourselves awash with more information than has ever been available to us as humans, and we simply can’t process it,” . “As a result, we’ve increasingly come to rely not just on curated information, but on the people we most trust to curate this information for us in a way that resonates with our lifestyle, interests, and values. In 2017, consumers will be on a mission to find peer specialists with niche expertise to filter recommendations that meet their needs in a customized way.”
5. Mobile Devices Forge On-the-Go Consumerism
In 2017, we will see the emergence of a new “electronics evolution” with innovative technology and apps for the mobile phones we keep tethered to our sides. “As these devices offer up smarter, faster, and more intuitive information, they will become even more ingrained into our daily patterns and connected culture — and dramatically influence consumers at the point of purchase. Mobile devices will emerge as shoppers’ most valued shopping partner, as consumers check them for recommendations from their network of trusted advisors while fact-checking product attributes and using online coupons,” DeBroff says
6. Social Influencers Diversify, Specialize, and Grow Exponentially
“We’ve never had more on-call peers to advise us — from peer advisors to specialists and trend-spotters,” DeBroff notes. As we move into 2017, she predicts we will “entrench ourselves more deeply within the social web, immersing ourselves in increasingly diverse and broadening circles of discerning opinions. These influencers will powerfully inform and guide us in our consumer decisions.”
7. Influencer Marketing as a Fundamental Brand Strategy
Many brands now recognized Influencer Marketing as the industry’s hot “go-to” strategy, but they struggle on how best to leverage it and measure it from the perspective of business results and attribution modeling. “As we head into 2017, influencers will entrench as defining voices in consumer marketing, as brands concede advertising control and look to passionate brand advocates to sway consumers on social media,” says DeBroff.
8. Consumer Resentment of Intrusive Marketing Deepens
Op-ups, banner ads, and disruptive brand messages are all falling out of favor. Today’s consumers don’t want brands aggressively pushing their way into social media feeds, whether on Facebook, through promoted Pins or Tweets, or paid-for Snapchat stories. “As consumers seek to learn more about new products on their own time, expect continued resentment over intrusive marketing to deepen in 2017. Consumers will continue to vote with their feet … “walking” away from social platforms that inundate them with brand marketing,” . Similarly, the tone and content of ads needs to be geared to the new Gen Z paradigm: fast, smart, sassy, and relevant.
Top 8 Trends That Will Transform Digital Marketing In 2017
Subscribe to:
Posts
(
Atom
)